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Louis Vuitton Opens a NYC Pop-Up to Mark 20th Anniversary of Murakami Collab
The Hollywood ReporterStory by Laurie BrookinsImage from The Hollywood Reporter
scrn loglineLouis Vuitton celebrates 20 years of its iconic Murakami collab with a NYC pop-up, bringing back the '00s 'It Bag' and spotlighting the artist's vibrant, streetwear-inspired designs.beat sheet- The pop-up will feature original archival pieces along with a re-edition collection, including a made-to-order Louis Vuitton trunk that can house 33 Speedy bags in the signature prints.
- Zendaya is the face of the anniversary campaign, continuing the collab's legacy as a celeb favorite, with the bags appearing in early 2000s hits like Mean Girls.
Read the sourcecall sheetParis Hilton, Nicole Richie, Jessica Simpson, Carmen Electra, Raven-Symoné, Rachel McAdams, Lindsay Lohan, Zendaya, Marc Jacobs, Takashi Murakami, Mamoru Hosoda, Louis Vuitton, Fondation Cartier, Mean Girls, Superflat Monogram, Superflat First Love - Hollywood ReporterHollywood Reporter23h
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Louis Vuitton Opens a NYC Pop-Up to Mark 20th Anniversary of Murakami Collab
The Hollywood ReporterStory by Laurie Brookins
scrn logline
Louis Vuitton celebrates 20 years of its iconic Murakami collab with a NYC pop-up, bringing back the '00s 'It Bag' and spotlighting the artist's vibrant, streetwear-inspired designs.
beat sheet
- The pop-up will feature original archival pieces along with a re-edition collection, including a made-to-order Louis Vuitton trunk that can house 33 Speedy bags in the signature prints.
- Zendaya is the face of the anniversary campaign, continuing the collab's legacy as a celeb favorite, with the bags appearing in early 2000s hits like Mean Girls.
call sheet
Paris Hilton, Nicole Richie, Jessica Simpson, Carmen Electra, Raven-Symoné, Rachel McAdams, Lindsay Lohan, Zendaya, Marc Jacobs, Takashi Murakami, Mamoru Hosoda, Louis Vuitton, Fondation Cartier, Mean Girls, Superflat Monogram, Superflat First Love