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‘Deadpool & Wolverine’ Was the U.K.’s Biggest-Selling Title of 2024 as Streaming Saves Video Spending
The Hollywood ReporterStory by Lily Ford
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The U.K.'s home entertainment landscape is transformed as streaming soars and Deadpool & Wolverine become the biggest-selling title of 2024.
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- Deadpool & Wolverine, the expletive-laden Marvel movie starring Ryan Reynolds and Hugh Jackman, topped the U.K.'s home entertainment sales in 2024 with over 560,000 units sold, more than 80% of them digital.
- Streaming subscriptions to services like Netflix, Amazon Prime Video, and Apple TV surged by 8.3% to £4.5 billion ($5.6 billion), making up nearly 90% of the U.K.'s total video revenue, which grew by 6.9% to around £5 billion ($6.2 billion).
call sheet
Ryan Reynolds, Hugh Jackman, Taylor Swift, Billie Eilish, Sabrina Carpenter, Marvel, Netflix, Amazon Prime Video, Apple TV, Digital Entertainment and Retail Association (ERA), Deadpool & Wolverine