Apple TV+ partners with Roku to bring hit series 'Severance' to the free streaming platform, banking on luring new subscribers to its premium service.
beat sheet
Roku will exclusively host the entire first season of 'Severance' on its free Roku Channel, along with a preview of season 2 and behind-the-scenes content, in a bid to drive subscriptions to Apple TV+.
The move is part of Apple's broader strategy to make its programming more accessible, including recently offering Apple TV+ for free for a limited time and striking a deal with Amazon to bring the service to Prime Video Channels.
Apple TV+ partners with Roku to bring hit series 'Severance' to the free streaming platform, banking on luring new subscribers to its premium service.
beat sheet
Roku will exclusively host the entire first season of 'Severance' on its free Roku Channel, along with a preview of season 2 and behind-the-scenes content, in a bid to drive subscriptions to Apple TV+.
The move is part of Apple's broader strategy to make its programming more accessible, including recently offering Apple TV+ for free for a limited time and striking a deal with Amazon to bring the service to Prime Video Channels.