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Wicked Digital Sales: Film Earns Record $70 Million in a Week

Variety
Story by Rebecca Rubin
from Variety
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Broadway blockbuster 'Wicked' cracks digital sales records, raking in $70 million in its first week of VOD release.
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  • The big-budget musical adaptation earned $26 million in its first day and $70 million in its first week of digital release, showcasing the film's massive appeal beyond the theater.
  • This rare display of transparency from Universal on downstream revenues highlights how 'Wicked' has become a true cross-platform powerhouse, captivating audiences both on the big screen and at home.
call sheet
Rebecca Rubin, Universal, Wicked
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