Hoda Kotb reveals 'Snoop-ish' new role at NBC ahead of final 'Today' broadcast Friday

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• Kotb will contribute exclusive interviews and cover the next two Olympic Games for NBC, giving the network a major talent boost ahead of the events
• Industry insiders are buzzing about Kotb's 'Snoop-ish' new role, hinting at a more relaxed, free-wheeling style that could shake up NBC's coverage