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Warner Bros. Discovery to Use Puppy Bowl For ‘Superman’ Marketing Push

The Hollywood Reporter
Story by Alex Weprin
from The Hollywood Reporter
Image from The Hollywood Reporter
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Warner Bros. Discovery harnesses the power of puppies to hype up its upcoming Superman film, leveraging the Puppy Bowl's massive audience for a high-stakes marketing push.
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  • Director James Gunn will make a special appearance during the Puppy Bowl, introducing a sneak peek of the new Superman film and delivering a message to viewers, capitalizing on his dog Ozu's role as the inspiration for the movie's superdog Krypto.
  • One pup participating in the Puppy Bowl will win the coveted
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James Gunn, Warner Bros. Discovery, DC Comics, Superman
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