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The Flash Director Reveals Why Film Flopped: “People Just Don’t Care About The Flash”

ComicBook.com
Story by Cameron Bonomolo
from ComicBook.com
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The director of the DC superhero flop 'The Flash' reveals why the film failed to connect with audiences across all demographics.
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  • According to director Andy Muschietti, 'The Flash' failed to appeal to all four key audience quadrants - older men, older women, younger men, and younger women - which is crucial for a $200 million blockbuster.
  • Muschietti says 'a lot of people just don't care about the Flash as a character', particularly the female audience, with only 17% of women over 25 and 7% of women under 25 turning up to see the film.
call sheet
Andy Muschietti, Ezra Miller, Michael Keaton, James Gunn, Jason Momoa, Jennifer Lawrence, DC Extended Universe, DC Universe, DC Films, Pixar, Sony, Warner Bros., HBO, The Flash, The Brave and the Bold, Creature Commandos, Peacemaker, Lanterns, The Batman: Part II, Shazam! Fury of the Gods, Aquaman, Wonder Woman, Birds of Prey, Wonder Woman 1984, Elemental, Spider-Man: Across the Spider-Verse, No Hard Feelings, The Little Mermaid, Superman, Supergirl: Woman of Tomorrow, Clayface
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