Reality TV stars Heidi Montag and Spencer Pratt turn their fire-ravaged home into a social media spectacle, harnessing their superficial fame to the max.
beat sheet
Montag and Pratt's Malibu home was destroyed in the recent Pacific Palisades wildfires, but the couple saw an opportunity to boost their brand, turning the tragedy into a content-generating machine.
Despite losing their $7.4 million mansion, the former 'The Hills' stars are hyping Montag's new 'Superficial' album, leveraging the disaster to drive online engagement and album sales.
call sheet
Heidi Montag, Spencer Pratt, MTV, Superficial, The Hills
Reality TV stars Heidi Montag and Spencer Pratt turn their fire-ravaged home into a social media spectacle, harnessing their superficial fame to the max.
beat sheet
Montag and Pratt's Malibu home was destroyed in the recent Pacific Palisades wildfires, but the couple saw an opportunity to boost their brand, turning the tragedy into a content-generating machine.
Despite losing their $7.4 million mansion, the former 'The Hills' stars are hyping Montag's new 'Superficial' album, leveraging the disaster to drive online engagement and album sales.
call sheet
Heidi Montag, Spencer Pratt, MTV, Superficial, The Hills