The movie theater industry braces for a pivotal 2025, as it hopes to finally settle into the post-COVID box office landscape.
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Industry insiders predict that 2025 will be the year the box office finally stabilizes after the pandemic's devastating impact, which shut down theaters for a year and changed moviegoing habits.
With the uncertainty of the last few years behind them, exhibitors and studios are eager to get a clear picture of the new normal for the box office and adjust their strategies accordingly.