Local news viewership explodes as L.A. battles relentless wildfires, proving the power of on-the-ground reporting in times of crisis.
beat sheet
KTTV Fox 11 news saw a 247% increase in viewership on January 7th, the height of the L.A. fire crisis, highlighting the critical role local news plays in emergency situations.
Ratings for KCAL 9 and KCBS 2 also more than doubled on the same day, underscoring how audiences turn to trusted community journalists when catastrophe strikes.