Local news viewership explodes as L.A. battles relentless wildfires, proving the power of on-the-ground reporting in times of crisis.
beat sheet
KTTV Fox 11 news saw a 247% increase in viewership on January 7th, the height of the L.A. fire crisis, highlighting the critical role local news plays in emergency situations.
Ratings for KCAL 9 and KCBS 2 also more than doubled on the same day, underscoring how audiences turn to trusted community journalists when catastrophe strikes.
Local news viewership explodes as L.A. battles relentless wildfires, proving the power of on-the-ground reporting in times of crisis.
beat sheet
KTTV Fox 11 news saw a 247% increase in viewership on January 7th, the height of the L.A. fire crisis, highlighting the critical role local news plays in emergency situations.
Ratings for KCAL 9 and KCBS 2 also more than doubled on the same day, underscoring how audiences turn to trusted community journalists when catastrophe strikes.