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Prime Video Hits Largest NFL Audience Ever With Wild Card Game

The Hollywood Reporter
Story by Rick Porter
from The Hollywood Reporter
Image from The Hollywood Reporter
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Prime Video scores its biggest NFL audience ever, but playoff ratings overall dip from last season as viewers tune in to the wild card showdowns.
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  • Prime Video's broadcast of the Baltimore Ravens' 28-14 win over the Pittsburgh Steelers drew 22.07 million viewers, easily the platform's largest NFL audience to date and peaking at 24.66 million viewers.
  • Despite the strong Prime Video numbers, overall wild card weekend ratings trended down, with Fox's broadcast of the Philadelphia Eagles vs. Green Bay Packers game falling 11% and NBC's Washington Commanders vs. Tampa Bay Buccaneers matchup dropping 19% from last year.
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Prime Video, Baltimore Ravens, Pittsburgh Steelers, Detroit Lions, Green Bay Packers, Philadelphia Eagles, Packers, Washington Commanders, Tampa Bay Buccaneers, NBC Sports, CBS, NFL
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