Ravens-Steelers playoff clash scores a streaming touchdown, shattering viewership records for Prime Video's historic NFL debut.
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The game raked in 11.3 million viewers, making it the most-watched program ever on Prime Video and the most-watched NFL Wild Card matchup in over a decade.
The impressive numbers cement Prime Video's status as a major player in the live sports streaming arena, outpacing traditional TV networks and setting the stage for future big-ticket events.