Global box office bounces back in 2024, but studios face pressure to deliver more than just 'good' movies to keep audiences engaged.
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The international box office hit $30B in 2024, signaling a rebound, but industry experts warn that merely having a 'good' movie is no longer enough to attract audiences.
Asia's local film market is becoming more resonant, posing challenges for Hollywood studios as they compete for a slice of the global box office pie.