The highly anticipated 'Spider-Man' flick facing a surprising box office cold shoulder, leaving Hollywood execs scratching their heads.
beat sheet
Early tracking data shows 'Your Friendly Neighborhood Spider-Man' scoring shockingly low interest, with pre-sales lagging far behind previous Spidey releases.
Insiders point to audience fatigue with the character and a crowded superhero market as potential factors, raising concerns about the film's commercial prospects.