The future of the iconic American Film Market hangs in the balance as Vegas hosts a high-stakes industry showdown.
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With AFM attendance down 30% in recent years, studios and indie producers are betting big on reviving the once-booming Las Vegas movie marketplace.
Industry insiders are divided - some see the AFM's Vegas move as a last-ditch effort to save the iconic film fair, while others call it a 'desperate' gamble that could backfire.