Hollywood ReporterHollywood Reporter6m
MovieWebMovieWeb6m
IndiewireIndiewire6m
ComingSoon.netComingSoon.net6m
FirstShowing.netFirstShowing.net13m
Hollywood ReporterHollywood Reporter21m
Hollywood ReporterHollywood Reporter21m
ComingSoon.netComingSoon.net22m
VarietyVariety23m
CinemaBlendCinemaBlend25m
MovieWebMovieWeb30m
VarietyVariety33m
Page SixPage Six34m
GeekTyrantGeekTyrant34m
DeadlineDeadline35m
MovieWebMovieWeb36m
MovieWebMovieWeb36m
SlashFilmSlashFilm36m
IndiewireIndiewire36m
DeciderDecider36m
VarietyVariety36m
ComingSoon.netComingSoon.net40m
Page SixPage Six41m
DeadlineDeadline42m
ComicBook.comComicBook.com45m
BillboardBillboard45m
The WrapThe Wrap54m
FirstShowing.netFirstShowing.net59m
Heroic HollywoodHeroic Hollywood1h
From ‘NCIS’ to ‘Avatar,’ How Licensed Content Is Netflix’s Secret Weapon for Low Churn | Chart
The WrapStory by Daniel Quinaud
scrn logline
Netflix's secret to keeping viewers hooked? Licensing hit shows like 'NCIS' and 'Avatar' to build a content library that keeps churn at bay.
beat sheet
- In September 2024, licensed titles accounted for nearly half of the demand for Netflix's TV catalog, up from 42.8% in November 2023.
- Paramount is Netflix's top licensing partner, responsible for 6.3% of the platform's TV catalog demand - more than any other TV corporation.
call sheet
Netflix, Paramount, NCIS, Avatar: The Last Airbender