Legendary Italian photographer Oliviero Toscani, known for Benetton's boundary-pushing ads, dies at 82, leaving a legacy of provocative, conversation-starting campaigns.
beat sheet
Toscani's Benetton ads famously tackled social issues like AIDS, racism, and war, using stark, unorthodox imagery that sparked outrage and dialogue across the globe.
Despite the controversy, Toscani's work was credited with shifting the advertising industry towards more socially conscious, purpose-driven messaging that brands continue to emulate today.
Legendary Italian photographer Oliviero Toscani, known for Benetton's boundary-pushing ads, dies at 82, leaving a legacy of provocative, conversation-starting campaigns.
beat sheet
Toscani's Benetton ads famously tackled social issues like AIDS, racism, and war, using stark, unorthodox imagery that sparked outrage and dialogue across the globe.
Despite the controversy, Toscani's work was credited with shifting the advertising industry towards more socially conscious, purpose-driven messaging that brands continue to emulate today.