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Oliviero Toscani Dies: Italian Photographer & Shock Advertising Guru Known For Provocative Benetton Campaigns Was 82

Deadline
Story by Melanie Goodfellow
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Legendary Italian photographer Oliviero Toscani, known for Benetton's boundary-pushing ads, dies at 82, leaving a legacy of provocative, conversation-starting campaigns.
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  • Toscani's Benetton ads famously tackled social issues like AIDS, racism, and war, using stark, unorthodox imagery that sparked outrage and dialogue across the globe.
  • Despite the controversy, Toscani's work was credited with shifting the advertising industry towards more socially conscious, purpose-driven messaging that brands continue to emulate today.
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Oliviero Toscani, Benetton
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