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Oliviero Toscani, Photographer Behind Provocative Benetton Campaigns, Dies at 82

The Hollywood Reporter
Story by Hilary Lewis
from The Hollywood Reporter
Image from The Hollywood Reporter
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Legendary photographer Oliviero Toscani, known for Benetton's provocative ad campaigns, dies at 82 after battling a rare disease.
beat sheet
  • Toscani had a decades-long relationship with Benetton, creating shocking images that promoted diversity, religious tolerance, and environmental messages, but the partnership ended in 2020 after he made controversial comments about the Genoa bridge collapse.
  • Toscani's work for Benetton raised the brand's global profile, and he also conceived and directed the brand's global magazine 'Colors' and founded the research center Fabrica, which supported and launched many fashion industry careers.
call sheet
Oliviero Toscani, Kirsti, David Kirby, Benetton, Vogue Italia, Chanel, Robe di Kappa, Fiorucci, Esprit, Nolita, Colors, No Anorexia
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